Privacy Policy

Last updated: September 2026

Lovermine Pty Ltd (ABN 93 685 259 465) (Lovermine, we, us or our) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, hold, use and disclose your personal information when you visit lovermine.com (Website), make a purchase from us, communicate with us or otherwise interact with Lovermine.

We handle personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at love@lovermine.com.

WHAT INFORMATION WE COLLECT

The types of personal information we may collect include:

• your name;

• email address;

• telephone number;

• billing and delivery address;

• account details, if you create an account with us;

• information about your purchases, returns and exchanges;

• payment and transaction information;

• information you provide when contacting us;

• your marketing and communication preferences;

• information you provide when entering a competition, promotion, survey or event; and

• any other information you choose to provide to us.

Payments made through our Website are processed through Shopify and third-party payment providers. Lovermine does not generally receive or store your complete credit or debit card details.

INFORMATION COLLECTED AUTOMATICALLY

When you visit or use our Website, we and our service providers may automatically collect information about your device and browsing activity, including:

• your IP address;

• browser and device type;

• operating system;

• approximate location;

• pages viewed and links clicked;

• referring websites;

• products viewed or added to your cart;

• purchasing and browsing behaviour; and

• information collected through cookies, pixels and similar technologies.

We use this information to operate and improve our Website, understand how customers interact with Lovermine, personalise your experience, measure the effectiveness of our advertising and help protect our Website against fraud or misuse.

HOW WE COLLECT YOUR INFORMATION

We generally collect personal information directly from you when you:

• visit or shop on our Website;

• create an account;

• place an order;

• make a return or exchange;

• subscribe to our email or SMS communications;

• contact us;

• interact with Lovermine through social media;

• enter a competition, promotion or event; or

• otherwise provide information to us.

We may also receive information from third-party platforms and service providers that help us operate our business.

These currently include Shopify, which powers our ecommerce store, Klaviyo, which we use for customer communications and marketing, and Meta and Google, which we use for advertising, analytics and measuring the effectiveness of our marketing.

HOW WE USE YOUR INFORMATION

We may collect, hold and use your personal information to:

1. process, fulfil and deliver your orders;

2. manage payments, returns, exchanges and refunds;

3. provide customer service and respond to your enquiries;

4. create and administer your Lovermine account;

5. communicate with you about your orders and our services;

6. personalise your experience on our Website;

7. send you email, SMS or other marketing communications about new products, collections, events, offers and promotions where permitted by law;

8. show you advertising that may be relevant to you;

9. measure and improve the performance of our advertising;

10. operate, maintain and improve our Website, products and services;

11. understand customer behaviour and preferences;

12. carry out analytics, reporting and business planning;

13. manage promotions, competitions and events;

14. detect, investigate and prevent fraud, security incidents and misuse of our Website;

15. comply with legal, regulatory, tax and accounting obligations;

16. establish, exercise or defend legal claims; and

17. carry out any other purpose that we have notified you of or that is permitted by law.

If you do not provide certain personal information, we may not be able to process your order, provide particular services or respond to your request.

MARKETING COMMUNICATIONS

If you subscribe to Lovermine marketing communications, or where otherwise permitted by law, we may contact you by email, SMS or other channels about products, collections, events, offers and promotions.

We currently use Klaviyo to assist us with email, SMS and customer communications.

You can unsubscribe from marketing communications at any time by:

• selecting the unsubscribe link in one of our marketing emails;

• following the opt-out instructions contained in an SMS; or

• contacting us at love@lovermine.com.

Unsubscribing from marketing will not prevent us from sending you service-related communications such as order confirmations, shipping updates, return information or other communications relating to an order you have placed with us.

ADVERTISING, ANALYTICS AND PERSONALISATION

We use advertising and analytics services including Meta and Google to understand how customers use our Website, measure the effectiveness of our marketing and advertise Lovermine products.

These services may use cookies, pixels and similar technologies to collect information about your interactions with our Website and advertisements.

This may include information about:

• pages and products you view;

• purchases you make;

• items added to your cart;

• advertisements you interact with;

• your device and browser; and

• identifiers associated with your device or browser.

This information may be used to measure advertising performance and, where permitted, to show you more relevant advertising on other websites or platforms.

Depending on where you live, certain disclosures for personalised advertising may be treated as a "sale", "sharing" or use of personal information for targeted advertising under local privacy laws, even where no money changes hands. Where applicable, you may have rights to opt out of these activities.

WHEN WE SHARE YOUR INFORMATION

We may disclose personal information to third parties where reasonably necessary to operate our business and provide our products and services.

These parties may include:

• Shopify, which hosts and powers our ecommerce Website;

• payment processors and financial institutions;

• warehouses, fulfilment partners, couriers and logistics providers;

• Klaviyo, for email, SMS and customer communications;

• Meta and Google, for advertising, analytics and marketing measurement;

• customer service providers;

• technology, hosting and cloud storage providers;

• accountants, lawyers, auditors and other professional advisers;

• government, regulatory or law enforcement authorities where required by law; and

• other contractors and service providers who assist us in operating Lovermine.

We may also disclose personal information in connection with a proposed or completed sale, merger, restructure or transfer of all or part of our business.

Lovermine does not sell your personal information for monetary consideration.

OVERSEAS DISCLOSURE

Some of the service providers we use operate internationally or store and process information outside Australia.

As a result, your personal information may be disclosed to or processed in countries outside Australia, including Singapore, the United States, the United Kingdom, Canada and other countries in which our service providers operate or maintain infrastructure.

For example, our ecommerce platform Shopify operates internationally, while Klaviyo, Meta and Google also provide services using infrastructure and service providers located in multiple countries.

Where required by applicable privacy law, we take reasonable steps to ensure that overseas recipients handle personal information appropriately.

COOKIES AND SIMILAR TECHNOLOGIES

Our Website uses cookies, pixels and similar technologies to help the Website operate effectively and to understand how customers interact with Lovermine.

Cookies and similar technologies may be used to:

• remember your preferences;

• keep products in your shopping cart;

• enable Website functionality;

• understand Website traffic and usage;

• personalise content;

• measure advertising and marketing performance; and

• show you advertising that may be relevant to you.

Some cookies are placed by third parties, including Shopify, Klaviyo, Meta and Google.

You can manage or disable cookies through your browser settings and, where available, through the cookie preference tools provided on our Website.

Disabling certain cookies may affect how some parts of the Website operate.

HOW WE STORE AND PROTECT YOUR INFORMATION

We may hold personal information electronically through our own systems and through the systems of our third-party service providers.

We take reasonable steps to protect personal information against misuse, interference, loss and unauthorised access, modification or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If we become aware of a data breach involving personal information, we will investigate and respond appropriately and make any notifications required by applicable law.

HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, tax, reporting and record-keeping requirements.

When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it where required by law.

ACCESSING OR CORRECTING YOUR INFORMATION

You may contact us to request access to personal information we hold about you or to ask us to correct information that is inaccurate, incomplete or out of date.

You may also ask us to delete personal information we hold about you. Depending on the circumstances, we may be required or permitted by law to retain certain information, including records relating to transactions and purchases.

To make a request, please email love@lovermine.com.

We may need to verify your identity before processing your request.

THIRD-PARTY WEBSITES

Our Website may contain links to websites, applications or services operated by third parties.

We are not responsible for the privacy practices, content or security of those third parties. We recommend reviewing their privacy policies before providing personal information to them.

INTERNATIONAL CUSTOMERS

If you are located outside Australia, you may have additional rights under the privacy laws that apply in your country or region.

Depending on where you live, these may include rights to:

• access your personal information;

• correct your personal information;

• request deletion of your personal information;

• restrict or object to certain uses of your information;

• withdraw consent;

• request a portable copy of certain information; or

• opt out of certain forms of targeted advertising or data sharing.

You can contact us at love@lovermine.com if you wish to exercise any privacy rights that apply to you.

PRIVACY COMPLAINTS

If you have a question, concern or complaint about how Lovermine has handled your personal information, please contact us at:

love@lovermine.com

Please provide enough information for us to understand and investigate your concern.

We will endeavour to respond within a reasonable period.

If you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner (OAIC) or another relevant privacy regulator.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, service providers or legal obligations.

The current version of this Privacy Policy will be published on lovermine.com, together with the date it was last updated.

CONTACT US

If you have any questions about this Privacy Policy or how Lovermine handles your personal information, please contact:

Lovermine Pty Ltd
ABN 93 685 259 465
lovermine.com
love@lovermine.com